It may seem hard to believe but many people donŭt know that Motorola does analog design. It seems to be a secret and
it could be because of the way the company focuses on analog. About 5-6 years ago Motorola restructured and focused on markets and
market leaders such as wireless, automotive, and networking. When the company did that they realigned their product groups
with the specific systems or applications that they best fit. Unfortunately, in that restructuring, the analog group was
cut up because analog fit in every application, and so it was scattered all over Motorola - and essentially lost. Thatŭs
good and bad because some groups emphasized analog and others didnŭt. The company focused on customer application sets, and
did very well in those areas. The down side of that approach is that most of the standard analog went away. Most of it was
sold to ON Semiconductor and the rest was swallowed by the ASSP (Application Specific Standard Product) focus as opposed to
the standard analog focus. Finally, about 1 year ago Moto decided to revise the Analog Products Division, and over the past
6 months the company has re-aggregated all the analog business into a single division. The products today are spinouts of
existing products as well as some new products.
I know what youŭre thinking, youŭre wondering why I havenŭt mentioned the cell phone business. Youŭre right of course,
there is analog in the cell phone and it is the only exception in the Motorola cell phone business strategy. The company
has always kept the cell phone analog as part of the wireless group because it is so tightly tied to the application. The
reinvigorated analog division (minus the cell phone business) covers all the automotive, ink-jet printer, wired telephony,
and consumer product applications.
The products offered here are the reentry into the analog market and are highly integrated for specific solutions. They are
power management products that address specific problems in the marketplace and mate well with Motorola
microprocessor/microcontroller families.
You may be wondering how well these products mate with other company microprocessors/controllers . Motorola says that for
now they will focus on their own microprocessors but they will expand to others in the near future.
The reason is based on a dose of reality. Since many designers of controllers/processors use deep sub-micron processes and
can offer more than a single voltage, they now have multiple voltages that require tolerances and interactions between
those voltages. That leads to a significant design effort and Motorola wanted to start by supporting in-house products.
The first three parts introduced are power management ICs designed to work with a series of 32-bit microcontrollers from
Motorola. The MC33394 was designed as a system-powered supply for the MPC500 family and includes the multiple voltages
necessary to drive the part, namely 5V, 3.3V, and 2.6V. The 33394 takes care of all the power sequencing, handles power-on
reset and provides a high-speed controller area network (CAN) transceiver that mates with the CAN transceiver that comes
with the other products, and also provides several voltage outputs that can be used by other ICs in the system. The 33394
is a system-level power supply driven by the products that use the MPC5 series devices. The 33394 was designed with 8
outputs for the system level power supply. Application examples would be automotive, low-end networking (used in your home)
and industrial control. The company says they are seeing interest in home gateways and routers or 802.11 boxes with built
in routers.
The remaining two parts introduced are for more generic applications than supplied by the 33394. The MC33997 and 998 parts
are a subset of the 394. They still support systems but with a couple major differences, they have fewer features and a
lower cost. Another major difference is that they handle increased power capabilities and can deliver a couple amps output
instead of 1 or 1.5 A split over many supplies.
The MC33997 and 98 were designed to address dual voltage parts primarily where the core voltage and I/O voltages are
different. It can take a big input voltage and still output 5V and 3V or 5V and 2.6V. However, the 394 outputs 5V, 3.3V,
2.6V and two more adjustable to as low as 1.2V, a really broad output range. All of those outputs can be treated as a
controller for an external transistor. So if you need 5A going thru your 2.6V supply you can easily put an external pass
transistor and still use this part as the controller with all the features on board.
The company expects most of the applications will be for the MC33394. They expect primarily the three voltages required by
the MPC500 family which is 5, 3.3 and 2.5V and most of the applications to be industrial and automotive. The 33997 and 98
have a much broader application range because they are simpler, general-purpose part. There will be interest from PC
manufacturers and laptop makers for the 997 because it is a small part and outputs dual voltages at reasonable power level.
However, these parts wonŭt drive a Pentium because that take tens of amps and the 997 is for two amp parts.
The 997 and 98 have a generic feature set so you could see it mating with a Broadcom box in a set top box or Motorolaŭs
ColdFire processor line (MCF5xxx) where they need 3V supplies and they have other 5V ICs in the system. We should expect
that Moto will introduce similar chips in the near future but at lower voltages of 1.8 and 1.2V to support portable
applications.
These parts have a wide input voltage. The 394 operates up to 26.5V steady state and can take high transients to 45V. The
997 and 98 range from 5.5V to 40V, steady state. All these parts are specified and tested across a temperature range from
-40 to +125°C, which makes them a good choice for industrial controls and automotive applications.
Samples of the MC33394 power supply IC are available now with production quantities expected to be available in November
2002. The MC33394 device comes in a 44-lead HSOP (heatsink small outline package) for a suggested list price of $4.34
(USD) and a 44-lead QFN (quad flat no-lead) package for $3.84 in 10,000-piece quantities.
Samples of the MC33997 IC are available now in a 24-lead SOICW (small outline IC wide) package, with production quantities
expected to be available October 2002. Its suggested list price for 10,000 units is $1.47. Samples of the MC33998 are
available now in a 16-lead SOICW package with production quantities expected in May 2003. The suggested list price for
10,000 units is $2.33.
More detailed application information for these and other Motorola analog devices is available through product data sheets
which can be downloaded from Motorolaŭs web site
Data Sheets:
MC33394
MC33997
MC33998